Author Archives: Elisa Herrera

Approaching Every Day Like It’s Cinco de Mayo

We recently finished celebrating Cinco de Mayo throughout the country. Sadly, I’d venture to say that most people, including our Latino community in the United States, don’t really know what Cinco de Mayo is all about. Many mistakenly think it’s Mexican Independence Day. But looking past the misinformation and excuses to party, Cinco de Mayo celebrations still serve an important purpose in our communities. … Continue Reading →

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Creating a More Accessible Court

Recently, representatives from the Superior Court of California in Placer County visited our monthly Latino Leadership Council public meeting to talk about some of the challenges and opportunities they are facing in serving the Latino community. Their challenges, I imagine, are not unlike those faced by many other agencies up and down the state that are trying to figure out how to adapt their services to the State’s quickly evolving demographics. And while the County Superior Court has a lot of challenges ahead of them, we strongly commend them for reaching out to the community and seeking collaboration with the Latino Leadership Council and our partners in figuring out how to best address these needs. … Continue Reading →

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Helping Out Without Burning Out

As promotores, community workers, social workers and advocates we go the extra mile to help the families and individuals with whom we work. But is there such a thing as a mile too far? Often times we give and give at the risk at overtaxing our own physical, mental and spiritual health. At what point do your own needs take precedence over those of the people you’re helping? … Continue Reading →

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RJUHSD – Lessons Learned and Next Steps

Education is the best social and economic equalizer and the key to improving lives and opportunities in the Latino community. So when it was recently discovered that the Roseville Joint Union High School District had neglected to utilize $328,000 specifically allocated toward helping English-learning students, we were naturally concerned about the resources our students were being denied; the lost opportunities for enhanced education and improved futures; and whether this was an isolated case of negligence or a systemic and ongoing problem. … Continue Reading →

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Manning Up to Machismo

One of the most prevalent characteristics of our Latino culture is machismo, which in history used to be about chivalry, responsibility and strength of character and has now evolved into tough-minded, individualistic, tough-as-nails mindset and approach of many Latino men. And while machismo has many benefits – including the strong sense of responsibility to care for the needs of one’s family, the strong work ethic even in tough work conditions and the determination to provide for one’s loved ones regardless of the obstacles – it also causes a lot of tension and issues in the family and within our Latino men.p
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Latino Teens and Alcohol in Placer County

Recently our YEAGA and ALTA youth conducted a survey of Latino teenagers and parents in Placer County to try and better understand teens’ perspectives on alcohol use. What we found was troubling, and serves as a call for our community to look introspectively at how we facilitate underage drinking. … Continue Reading →

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